Photoshop Blog #1

What is it? Discuss the idea, and does it work.

This is an advertisement for steak, which uses the idea of an animal carnivore to portray the high quality and competition for this brand of meat. The cheetah, who is a fierce predator, is wearing a jacket because he is about to enter the frozen food section. I think it works, but the cheetah is a little stiff-looking; it could have been designed to look more natural.

What program do you think was used to create it?

I think photoshop was used to create this ad because the jacket had to be placed on the cheetah in a way that looked real and natural. Since no one is in the position while wearing a jacket, some masking had to be done to separate the sleeves from the jacket. The artist must have re-placed the sleeves where the cheetahs arms and legs appear to be. Significant work was done on the shadows of the jacket so that it appeared to have the same light source as where the cheetah is positioned.

What design elements do you see?

• Emphasis/Focal Point: The cheetah is the center of attention in this graphic. The ad is quite simple, but it adds emphasis to the main idea, which is that one of the biggest predators is going after the steak, so it must be good.
• Contrast: The light background is contrasted by the dark type and dark cheetah/jacket. It directs the eye flow from the top to the bottom, therefore emphasizing the hierarchy of importance in information.